INTRO TO A CAMPAIGN.
Consumer behaviour has the power to change markets. Savvy audiences have the power to "cut the crap".

This is the #bullshitproof campaign
for children and teenagers.
It comes with active mum&dad support.
​

Kids want to know what they can believe.
Savviness helps them determine how to deal with information. 
The SAVVY game turns families into training camps for just that.​

It matters what others believe.
#bullshitproof demonstrates the
destructive powers ​of gullible majorities.

Where does the bullshit come from?
​Populists, demagogues, political and religious interest groups, aggressive marketers and advertisers, fake news and disinformation, manipulation and hatefulness, conspiracy theories and much more are part of this tremendous game of bullshit, ranging ​from mere thoughtlessness all the way to fraud and deception and gaining momentum every year.

Lots of folks believe all sorts of bullshit.

​​We're inclined to say "To each, his own. Let them believe whatever they want." How nice and open minded! Just like
​"Live and let live".

But the trouble with bullshit-believers is this:
The higher their percentage in society, the more we all suffer! ​

What happens once the balance has tipped? 
You know that as soon as there's a referendum built on fake figures and mindgames or an election based mainly on fear and manipulated information, when a politician's entertainment value gets him far more votes than his integrity, when science without sensational results is considered boring, when miracle healers receive more respect than experienced doctors, ​when heavily advertised snacks make kids obese and malicious hoaxes frighten the hell out of them, when polio and the measles are back with a vengeance ...     
​​​Then it is time to think again. Because "Who cares?" will backfire.

​#bullshitproof is an education campaign
​to change the percentage of believers!
It helps our kids to get savvy. ..T

The gullibility of others affects our lives!

​Bullshit is everywhere, growing like a cancer, undermining ethical benchmarks and moral standards, intellectual achieve-ments and society's framework of democratic and fair cooperation. Bullshit is thriving. Why? It's easy and it's entertaining!

​This is our campaign to shrink the percentage ​of those who fall for bullshit. For everyone's benefit.


Who's the campaign audience? The folks we care about most.
​Children and adolescents, their parents and their teachers.
Please read on to find out more fascinating aspects about bullshit, why we want to understand, why being savvy and sincere makes so much sense, how the concept of online honesty developed into a powerful argument to do things differently and finally how to play the savvy game, the Global Natives' training scheme to handle bullshit with savviness and a smile. First of all however, do take a few minutes of your time and watch Harry G. Frankfurt explain bullshit, it will definitely change your perception of its relevance:
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BULLSHIT! from Think Nice on Vimeo.

Harry Frankfurt is an American philosopher and author of the New York Times Best Seller "On Bullshit". Although first conceived as an essay over 30 years ago, his theory on bullshit is more relevant than ever before. BULLSHIT! aims to further our understanding of what bullshit is, why there's so much of it, and how it can be a greater enemy to the truth than lies.

The basics of a campaign
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