Consumer behaviour has the power to change markets. Savvy audiences have the power to "cut the crap".
This is the #bullshitproof campaign
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Kids want to know what they can believe.
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It matters what others believe.
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Where does the bullshit come from?
Populists, demagogues, political and religious interest groups, aggressive marketers and advertisers, fake news and disinformation, manipulation and hatefulness, conspiracy theories and much more are part of this tremendous game of bullshit, ranging from mere thoughtlessness all the way to fraud and deception and gaining momentum every year.
Lots of folks believe all sorts of bullshit.We're inclined to say "To each, his own. Let them believe whatever they want." How nice and open minded! Just like
"Live and let live". But the trouble with bullshit-believers is this:
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#bullshitproof is an education campaign
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Bullshit is everywhere, growing like a cancer, undermining ethical benchmarks and moral standards, intellectual achieve-ments and society's framework of democratic and fair cooperation. Bullshit is thriving. Why? It's easy and it's entertaining!
Please read on to find out more fascinating aspects about bullshit, why we want to understand, why being savvy and sincere makes so much sense, how the concept of online honesty developed into a powerful argument to do things differently and finally how to play the savvy game, the Global Natives' training scheme to handle bullshit with savviness and a smile. First of all however, do take a few minutes of your time and watch Harry G. Frankfurt explain bullshit, it will definitely change your perception of its relevance:
BULLSHIT! from Think Nice on Vimeo.
Harry Frankfurt is an American philosopher and author of the New York Times Best Seller "On Bullshit". Although first conceived as an essay over 30 years ago, his theory on bullshit is more relevant than ever before. BULLSHIT! aims to further our understanding of what bullshit is, why there's so much of it, and how it can be a greater enemy to the truth than lies.
The basics of a campaign
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